2 Rectory Court, Southampton, Hants, SO30 2SJ, UK. 02380 970979

Accelerated Mobile Pages

Become faster and better with AMP

With Accelerated Mobile Pages (AMP) put in place, a website will become better able to serve the needs of visitors visiting its pages via mobile devices.

Asides from increasing the loading speed of a website, AMP has become something search engine’s such as Google now use in determining if a website should be highly ranked on a search engine result or not. Websites without AMP are usually given a lower ranking. Also, in this age and time when most internet users prefer using their mobile devices to access the internet, AMP makes a website more easily accessible on mobile devices.

If you are in Southampton, Totton, Romsey, or anywhere else in South East England and would like to have AMP put in place on your website to improve its accessibility, contact Egnut now on 02380 970979.

What is AMP?

Accelerated Mobile Pages (AMP) was created by Google. It is an online publishing format that optimises web browsing on mobile devices. It is used to boost website pages by helping them load much faster when clicked on in a Google search result page. Various news media outlets such as CNN, The Washington Post, and Fox News as well as a wide variety of other websites currently use AMP to boost their website’s loading speed.

Egnut recommends installing AMP for our clients because in our six years of experience, we have come to realise that a site’s loading speed is very important to its SEO ranking. One of the reasons for this is internet surfers do not actually have the patience to wait for a slow loading site to present a page. If a website takes too long to load, visitors will leave the page and this will lead to an increased bounce rate and poor engagement which will in turn lead to poor SEO ranking.

Also, Google has been giving preferential treatment to websites with AMP, and this means that by putting in place AMP, a website automatically has a better chance of ranking highly in a Google search result.

Why do you need AMP?

There are no downsides to having AMP being made part of your website. Instead, it is a way forward towards making your website a better ranking and faster one. Any website owner who neglects to have AMP installed does so at his/her own detriment because chances are very high that all competing websites are not making the same mistake.

Asides from the above, when we put in place AMP on a website, the site owner gets to enjoy the following benefits;

Boosted mobile SEO. This implies that the website will be better accessible to the increasing number of people who now prefer accessing the internet on their mobile devices rather than with laptops and desktops. In 2016, 70% of UK adults favoured their mobile devices for accessing the internet and this number has further increased in 2017. Clearly mobile SEO is integral to a website’s long-term success.

Increased visibility. Search engine results clearly state if a website is AMP optimised. This is something that can improve click through rates as web users begin consciously looking for these sort of sites in the hopes of better loading speeds.

Improved search engine ranking. Loading speed, click through rate, conversion rate, and a host of other factors that come with being AMP optimised will boost your website’s search engine ranking.

Google showcases websites that have AMP in a more dominant manner. Google search result pages display AMP content with large images in visually dominating carousels that are bound to attract more visitors.

These are just a few of the benefits you enjoy by having AMP put in place on your website. Let Egnut get your website up to date in the most effective manner possible with AMP. Contact us now on 02380 970979 for our services.

FAQs about Accelerated Mobile Pages

  • Who introduced AMP?

    AMP is an open source initiative that was introduced by Google and officially launched in 2016. Since its launch, many websites have rushed to become AMP compliant because of all the attending benefits a website enjoys upon having Accelerated Mobile Pages in place.

  • How to get AMP installed?

    Any website can have AMP put in place on their website by following prescribed steps. But for the best results, website owners are better off having experts such as us put AMP in place for them. By having an expert do it, there are less chances of a mistake being made and there is a higher chance of getting the desired effect from Accelerated Mobile Pages.

  • What happens if I don’t get AMP?

    By not installing AMP, your website will not improve. It will simply stay as it currently is while other websites which have taken the initiative will gain better traffic as well as improved SEO rankings. To avoid being overtaken by competing websites, we strongly advice letting us install AMP on your website.

  • How do I profit from putting AMP in place?

    Putting in place AMP, assures your website of faster loading speeds on mobile devices. An AMP enabled website also enjoys better visibility and ranking in Google search results. Simply put, AMP improves the value of your website from various angles.

  • Why does AMP affect SEO?

    AMP affects your website’s SEO by improving the site loading speed as well as its potential for increased traffic, both of which are important factors search engine’s use to determine ranking. Also, Google is prone to rank a website more favourably if it has AMP in place.

  • Will AMP increase a website’s traffic?

    By getting increased speed and visibility thanks to having AMP in place, a website has a higher chance of enjoying more traffic as its website becomes more accessible. Also, seeing a website is AMP enabled motivates visitors to click on it as they expect faster loading speeds

  • How can I get AMP for my website in Southampton?

    Egnut has provided AMP services in Southampton and the general South East England area to establishments such as the NHS, ABP, University of Southampton, Ordnance Survey, BBC South, Southampton Solent University, Southampton Airport, Carnival UK and hundreds of other clients. Thus, you can believe that we have the competence to provide the services you need. Contact us now on 02380 970979.