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How to Avoid Being Too Salesy in Your Copy

Whether you’re writing an email, a white paper or a blog post, you NEED to avoid sounding too salesy. Why? Prospects are tired of everyone trying to sell them something. The key to getting their attention is not to seem like you’re only after their pockets. There’s a good chance you’ve heard this before, but…
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3 Best Practices for Digital Marketing in the Market Research Sector

Digital marketing is a constantly evolving mystery, which is frequently up for solution. Trying to find out about the latest social applications and platforms, following the latest trends, and keeping up with their evolution can be a full-time job by itself. So far in my digital marketing experience, I've witnessed positive movements and at least…
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The Most Important SEO Strategies You Need in 2018

Search engine bots are the toughest negotiators you’ll ever come across. Most of its actions are shrouded in mystery so you’re left with the task of trying to figure out how to please Google bots whilst delivering excellent content to your visitors and customers alike. The rules are constantly changing but the fundamentals such as…
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5 Elements of a Landing Page that Converts

You spent months working on your website and finally launched it for the world to see. Now you spend countless hours on social media building up your network. Your marketing strategy is top notch and you have a really great product. But there is just one problem. Your website experiences a dismal conversion rate. Your…
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