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Conversion Tracking

What is PPC Conversion Tracking?

PPC Conversion tracking is the process of keeping tabs on your advert spending. It is vital to know how your advert spend is being utilised. How many sales have been generated from your campaigns?  Fortunately, all PPC platforms including Google, Bing, Yahoo, Facebook, Twitter and more, have dashboards that allow simple monitoring, measurement and optimisation of conversions.

Here at Egnut, we are experts in the translation of PPC data. We are one of the leading names when it comes to conversions tracking in South East England and nearby areas. We help brands like yours to make sense of conversion metrics while increasing the efficiency of PPC spend. Our conversions tracking process allows you to see phrases that generate conversions, landing pages that yield the most conversions as well as phrases that generate the least conversions or do not generate any conversions at all. This way we can help you to quickly see phrases that are worth your PPC marketing spend.

Are you looking for PPC conversion experts in Southampton, Eastleigh, Totton, Romsey, Hedge End, Portswood, Winchester or near Portsmouth? Egnut is name you can trust. We have helped hundreds of clients make sense of their PPC conversions through our data-driven approach. Get in touch with us today to get started on your own campaign!

How Does PPC Conversion Tracking Work?

PPC conversion tracking at the most basic involves adding codes to assess visitor movement on your website. It is important to note that conversions tracking goes beyond sales. Activities such as completion of contact forms, sign ups, downloads of marketing material and more all important conversions tracking metrics. Conversions tracking communicates the effectiveness of your advertising strategy. It allows you to test suitability of different keywords and landing pages related to a PPC advert.

How Can You do PPC Conversion Tracking?

At all levels, PPC conversion tracking involves some element of coding. With Google’s Adwords, you are provided with codes that can be placed on pages to show you how much you spend on PPC ads and how much conversions are recorded with each clicking. The process of setting up Google Adwords tracking is similar to setting up conversion tracking on all other PPC platforms. It can be summarised as follows:

1.Visit your Adwords account on the main toolbar and click the main toolbar>Conversions>Conversion source.

2.Enter Conversion Settings (which should include conversion window, value, count, name)

3.Review and Install by placing the snippet of code generated on the relevant page.

This is all that is required for you to get started with Google PPC conversion tracking. After a short period, you will be able to see new details about your conversion displayed on your account. The details will include cost per conversion, cost of conversion rates and of course, number of conversions.

Analysing Return on Investments

Analysing ROI is an important aspect of PPC conversion tracking. You need to know the relationships between investments and profitability. With proper analysis, you will be able to work out if your PPC campaign has been successful or needs fine tuning. Here at Egnut, we have over a century’s worth of experience in analysing PPC data. We have the right experience to cleanly report your ROI regardless of your conversion metrics. We are a full feature PPC conversions tracking company in Southampton so we will not only deliver statistics, but also provide data backed solutions that can help improve your ROI.

Why Do You Need to Do PPC Conversion Tracking?

When you have spent man hours modifying and optimising your advert, it may seem excessive to devote further resources to monitor performance. However, analysing your PPC data is vital for the overall growth of your business. So why is PPC conversion tracking important.

  • You can easily see the viability of your advert strategy
  • You can find possible lapses in your advert strategy and address it
  • You can quickly analyse the influence of your conversion pages
  • You can better analyse Split A/B testing campaigns
  • You will be able to work out exactly how much it is costing you to generate new traffic

Important Facts and Statistics About Conversions Tracking

1. Only 22% of businesses are satisfied with their conversion rates. Joining this small group is only possible with proper conversions tracking.
2. Nearly 60% of marketers agree that conversion rates are one of the best metrics for measuring performance of landing pages.
3. Companies that record improvements in conversion rates year on year, are doing 50% more tests than those that are not seeing any improvements.
4. 62% of marketers use conversion rates optimisation to increase lead generations on landing pages.

These statistics point to the fact that conversions tracking is an important part of the business process for many brands.

FAQS about conversion tracking

The actual elements of conversions tracking is dependent on your business. We take time to analyse your business. When we have worked out your business processes, we can create a conversions tracking system that best appeals to you and your brand.

Yes.. The Egnut conversions tracking process involves proper analysis of your advert funnels and making suggestions that will make your marketing efforts more effective.

Here at Egnut, we have a specialist team that can implement conversions tracking for your PPC and all other campaigns. Our reporting models are some of the best in the industry as we are fully committed in helping businesses to tap into the many benefits of conversions tracking and optimisations.

The cost of conversions tracking will vary from one business to the other. However, we place emphasis on bespoke solutions that are pocket friendly. Get in touch with us right away to discuss how we can move forward with conversions tracking for your business. Give us a call today or drop a message to book your free consultancy session.

PPC management devoid of conversions tracking is ineffective and doomed to fail. Talk to an efficient PPC conversions company to find out the ROI on your campaigns, find and eliminate faults and create ads that have a higher chance of success. At Egnut, we have made a name in the effective delivery of holistic conversions tracking on all PPC campaigns. Talk to us today to discuss how we can help your business.

Call us now on 02380 970979