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Google API Services

Google API Services for Your Business

For business owners who are not very tech savvy, the term ‘API’ may sound like another jargon, but chances are they may already be using it for their business. Simply put, API is the acronym for Application Programming Interface. It is used to enhance communication between Google’s services and their integration with other services.

For example, Google Maps is an API which businesses can use to help customers locate their stores offline. When you search for a business on Google’s search engine, the top right side of the result page (SERP) often reveals a map of the business’ location, a website link and sometimes reviews. This is an API that exists on the Google SERP platform.

Google’s APIs serve to make your website or apps perform better on its platforms by making them easy to operate. Here are other frequently asked questions about Google APIs Services.

What other common Google API services are there?

Services like drive or Google translate are popular APIs, but one that most marketers use a lot is Google AdWords and Analytics. These tools facilitate online advertising and user behavioural data respectively. APIs provide functionality like analytics, MLaS (machine learning as a service) or access to user data where authorisation has been granted.

The ability to embed YouTube videos onto your website is also a form of API access. Websites with embedded Google maps in them can be installed by using Static maps API, Google Earth API and Places API.

Which countries do the Google Maps APIs cover?

The Google Maps API service constantly makes new map data and increases its international coverage. Existing countries covered by the API include Albania, Argentina, Aruba, Bahamas, Belarus, Burundi, Denmark, Ethiopia, France, Greece, United Kingdom and Uruguay to mention a few. To see the complete list, visit the Google Maps coverage data. You can also use the filter box at the top of the page to filter data.

What is Google Apps Script?

Google Apps Script is a cloud-based JavaScript platform which gives developers the freedom to write scripts that can control APIs of services such as Drive, Calendar, Gmail, Docs and Sheets, and easily build Add-Ons for each service using chromium based applications.

What common use situations of APIs can businesses engage?

The applications in business circles are vast. From user registration on websites to Drive apps, Custom Search, App Engine apps and Gadgets. The advantage of this is that 3rd party apps can use these APIs to leverage or expand the functionality of their existing services.

User registration

This is usually done by signing in through Google +. It allows users to log into 3rd party services securely through their Google+ accounts using the Google + API. If you have been able to log into sites like Twitter or Linked-In using your Google + then the API is in application. It is currently available on iOS, Android and JavaScript.

Drive apps

These are various 3rd party applications that are compatible with Google Drive using the Drive API. You can integrate these apps into your Drive via the Chrome Web Store, making it possible to perform all activities in the cloud. Other apps available for collaborative document editing (Google Sheets, Docs), work management of for drawing flowcharts and diagrams.

Custom Search

Web developers can use custom search to provide a search service on their own website. The custom search box can be embedded in the website via the Custom Search API. By customizing the search results, developers can monetise the ads that are displayed through AdSense for Search.

App Engine apps

These are web apps that operate on Google App Engine. This platform-as-a-service (PaaS) cloud computing platform lets website developers run their sites in Google data centres. The web app leverages APIs to control services such as DataStore, BigQuery or TaskQueue.

How do I use Google APIs to boost my marketing campaigns?

Online entrepreneurs can use Google’s 3rd party APIs to capture customer’s data for leads generation and nurturing. The sign-in platform on other sites is a good way to build your customer database. Another way to enhance your campaigns is to embed social media platforms such as Twitter and Facebook onto your site. They allow customers read posts and type comments on your web feeds without having to exit the site itself.

How much does it cost to use Google API services?

It is absolutely free. Google has made its API services open for developers to encourage them work on its platforms. Whether your business runs an app service or an interactive platform, you can enhance its efficacy by incorporating a Google API with its functions.

For example, if you own a fast food restaurant in Southampton, you can embed a Google Map API to show your location to potential customers in South East England, from Hampshire to River Test, near Portsmouth, and Southampton water. Another API you can embed for free is the Custom Search. With it, site users can perform new search services without leaving your website.

Search functions on your website is a big advantage because you can identify the keywords your potential customers are using to conduct searches. If you run a PPC marketing campaign this will come in handy when creating your AdWords campaign.

Egnut, your trusted marketing communications agency

Egnut is a Southampton based marketing communications agency. Our principles are developed from data-driven, intelligence-led strategies guaranteed to help clients achieve their business goals.

Whether you own a small business or a large company, our marketing services can help you leverage growth opportunities on your Website using Google’s API services. We can embed social media accounts on your website so you can blast and monitor campaigns right from your web page. Or set up location and call extensions customers to contact you via Google AdWords.

At Egnut, our clients include Carnival UK, University of Southampton, Ordnance Survey, ABP, BBC South Southampton Solent University, Southampton Airport, and the NHS.

We also have customers across Southampton, including Eastleigh, Totton, Romsey, and Winchester.

Get in touch with us today

Do you want leverage a free API that can monetise users’ search through AdSense for Search?

We offer a free quotation of our services upon request. Contact our integrated marketing team.