Is Mobile SEO the future?
As of 2016, 70% of UK adults were favouring their mobile devices for accessing the internet while 77% of adults purchased goods and services online. This is a clear indication that mobile devices are steadily but surely replacing traditional desktops and laptops.
And Googles seems to be in favour of this trend as their current algorithm is designed to give a better ranking to websites that are more mobile friendly. Clearly, this means that in the near future, any website that hasn’t optimised its mobile SEO is planning for failure.
Mobile SEO is quite different from traditional SEO in the sense that it is more focused on improving and configuring a website’s content to be visible and usable on a handheld device. Because mobile devices have smaller screens and thus smaller dimensions, a website that can be conveniently accessed and used on a computer might not work so well on a mobile device – Certain features may not be accessible, the website’s content might appear poorly arranged, and navigation might be a problem.
Any website owner who is looking to be appealing to a wide audience needs to update the mobile SEO of their website if they intend for their website to be visited by the increasing population who find it more convenient accessing the internet via their mobile device.