2 Rectory Court, Southampton, Hants, SO30 2SJ, UK. 02380 970979

Off-Pages SEO

Why bother with Off-Page SEO when there’s On-Page SEO?

Most website owners ignore the power of off-page SEO because they believe on-page SEO is sufficient. This is an erroneous belief. Atimes, after making use of reliable SEO tactics, a website might find itself still not ranking as expected. This in certain circumstances might be due to nothing more than the absence of off-page SEO.

Off-page SEO should not be ignored because it is just as important as on-page SEO. Both work hand in hand to give a website the ideal SEO page ranking that most website owners dream of. In order to attain that dream, on-page SEO should not be solely relied on and off-page SEO should not be ignored.

Search engines consider both on and off-page SEO to determine if a website should be highly placed on a search engine result. The reason why search engines such as Google do this is to present searchers with the most reliable websites with the most pertinent information first.

Are you within the Southampton area or located around Eastleigh, Totton, Portswood, or Winchester and would like to get your website to the top of search engine results? Contact Egnut on 02380 970979 to have your off-page SEO improved and get your website the necessary visibility it needs.

What is Off Page SEO?

Off-page SEO unlike on-page SEO are actions that are performed not on a website but still serve the purpose of optimizing a website for search engines. That is, off-page SEO is the process of optimising a website and its pages but not by changing things on the website in question, instead, the changes are made on other websites and other platforms linking into the website in question. The off-page SEO tactics we commonly use include; Link Building, Social Bookmarking, and Social Media Marketing.

What are the Off Page SEO factors Egnut works with?

As SEO experts who have been operating successfully for the past six years, we have monitored changes search engines have made to their algorithms and how these changes have affected the SEO ranking of websites. In order to be able to provide our clients the best possible results, we have had to evolve better and more effective SEO tactics which have a higher rate of success.

The off-page SEO tactics we use take into consideration various factors in order to ensure a SEO campaign yields the desired result. These factors focus on how we create inbound links for off-page SEO, and some of these factors include;

  • Quality of links and the linking in website
  • Link building speed.
  • Number of inbound links
  • And variety of anchor texts

How can you gain from Off Page SEO?

By having us improve your off-page SEO ranking, you stand to gain;

  • An increase in overall website ranking
  • An improvement in the website’s page ranking
  • Increased traffic by having a website that’s more accessible and attractive to searchers

The effect of off-page SEO can be compared to a person getting a stellar recommendation from a respected individual or company. This recommendation or inbound link will cause a search engine such as Google to look upon a site more favourably. The more the inbound links and the higher the ranking of the website linking to yours, the better the results that will be received.

FAQS about Off-page SEO

Neither is more important than the other. Rather, both work hand in hand to increase a site’s search engine ranking. On-page SEO, improves the quality of a website from the inside while off-page SEO tactics reinforce the confidence search engines have in a website.

Off-page SEO tactic works by a website associating itself with more established websites through quality inbound links. Other ways to improve off-page SEO involves getting a website mentioned on social media platforms. The combination of increased popularity on social media and more inbound links increases a search engine’s confidence in a website.

Better results are got when an inbound link is from an older website, or one which is an authority in its respective field, or websites that have .gov or .edu has their extension. Such sites are usually considered more valuable because of their professionalism.

Simply put, blackhat SEO tactics are not worth it. They might provide the results you want but said results tend to be short-term. This is because once search engines discover the use of blackhat tactics, such a site will be penalised and might have problems getting properly ranked again.

The more the inbound links the better. Links from sites that have a higher rank than the one in question are preferable. Also, links must not be created all at once because too many links created at once appears suspicious and a site might be penalised. Especially if it’s a relatively new site with formerly none or few links.

These are techniques commonly used to get positive off-page SEO results. Popular techniques include; website directories, local listings, content creation, guest blogging, networking, and social media. These techniques can all be used to create inbound links that connect back to the website whose SEO is being grown.

There are off-page SEO tactics that search engines tend to frown on. These tactics can lead to a website being penalised. The result of this would be instead of an increased ranking, a website could end up worse off than it previously was.

This is why you should only look to hire established experts such as us who come highly recommended and have a track record of delivering results. We only use reliable and approved SEO tactics that will deliver positive long-term results to your website. Examples of clients we have satisfied over the years include; BBC South, the NHS, ABP, University of Southampton, Southampton Solent University, Southampton Airport, and Ordnance Survey.

Call us now on 02380 970979

data driven, intelligence led off-page and on-page SEO strategies that will guarantee your website’s success.