2 Rectory Court, Southampton, Hants, SO30 2SJ, UK. 02380 970979

Pay Per Click

Why launching a Pay Per Click campaign with Egnut is good idea

Pay Per Click (PPC) is a very effective means of getting traffic to a site as fast as possible. And when the PPC campaign is properly designed and targeted, a large number of that traffic will lead to actual conversions.

Egnut accomplishes this by using PPC to immediately make your website visible at the top of search engine results. With the right PPC strategy in place, a website can shoot to the top of search engine results almost as soon as the PPC strategy is launched.

How does PPC work?

PPC works by paying Google (or any other platform) to advertise a website at the top of search results. Each time a site is visited thanks to a PPC campaign, the Cost Per Click is deducted from an amount already paid to Google. This continues until the amount deposited with Google is exhausted and the PPC campaign becomes terminated. The campaign can be resumed by making further payments.

PPC can be targeted to boost the local SEO or visibility of a website, or it can be used to garner a more global appeal.

If you are in the Southampton area or anywhere around Eastleigh, Totton, Romsey, Hedge End, Portswood, or Winchester, and you are looking to boost your website’s visibility immediately, call us now on 02380 970979. Egnut is available to provide high quality Pay Per Click services that will take your website to the next level.

What is better, Pay Per Click or Organic SEO?

Pay Per Click and Organic SEO both have their unique upsides. Thus, it cannot be fairly stated that one is a better option than the other. But the fact still remains that the best search engine ranking results are got when both tactics are combined to get a website the visibility it needs.

For example, PPC is actually more effective when a degree of search engine optimization has been carried out on a website. By improving a site’s SEO, its content and navigability will be improved. This means that after a PPC campaign has been launched and a site has been brought to the forefront, searchers visiting the advertised site are more likely to convert rather than bounce out. Search engine optimization properly tailors a website to be more suitable for both search engines and searchers looking for certain keywords.

A properly optimised website can be further boosted by PPC. How? PPC puts a website right at the top of a search result page when only SEO tactics might have placed a website at the bottom of the first page of a search result. PPC is especially effective if the website is a new one that has not had the opportunity to build up backlinks or popularity.

The most discerning difference between organic SEO and PPC is, the effects of PPC usually lasts only for as long as the campaign is running while the results from organic SEO last for as long as a search engine’s algorithm finds the SEO tactic acceptable.

What are the Benefits of PPC?

A well strategized PPC campaign comes with the following benefits;

  • It can be launched quickly and can be used to get results quickly.
  • Maximised return on investment. That is, you only have to pay for services you use. Once satisfied with results you can have us cancel a PPC ad.
  • Flexibility. This implies you can have a PPC service initiated when you need it for specific and immediate results and can have it suspended once you are satisfied.
  • PPC if properly used can expand your site’s online visibility and thus improve your institution or company’s standing as a leader in its field.
  • PPC can be tailored to target a very specific audience, and thus boost your website’s conversion rate while greatly reducing its bounce rate.

FAQS about pay per click

A PPC campaign is often paid for by the website owner. Although, services like ours can help transact payment and monitor the return on investment on a PPC campaign. We can also help ensure you get the best value for your cash and avoid spending more than necessary before getting desired results from a PPC campaign.

Quite a number of platforms offer PPC services. Even social media platforms such as Facebook and Twitter offer PPC services. But the platform that offers the most popular and most far reaching service is still Google. The platform that’s chosen for PPC should be determined by what a website owner is trying to accomplish.

Anyone who has a website and is looking to get immediate and effective exposure for their website can benefit from PPC. It doesn’t matter if you live in South East England or Portswood or if your business is located elsewhere, PPC can be used to target audiences anywhere in the world.

PPC ads are very effective, but they are only as effective as they have been created to be. That is, if improperly executed, a PPC campaign will cost money and yet yield no useful results. Thus, its best to have a professional like us initiate a PPC campaign and monitor it.

By creating clear goals for a PPC campaign and knowing the right audience to target, a campaign’s performance can be measured against desired results. That is, actual results can be compared against desired results. Also, by constantly tracking and monitoring the settings and performance of a PPC campaign, necessary amendments for better results can be made.

PPC is worth it as long as the user knows how to use it to his/her benefit. Through proper tracking and working towards a desired result, a PPC campaign can be used to get very effective results. Especially concerning drawing larger traffic to a website.

f you would like to join our list of clients which consists of; Southampton Solent University, Southampton Airport, Ordnance Survey, BBC South, NHS, and others who have benefited from our PPC service over the past six years, contact us now on 02380 970979.

We guarantee data driven, and intelligence led PPC strategies will be delivered to grant you excellent results.

Call us now on 02380 970979

boost your website’s visibility immediately