2 Rectory Court, Southampton, Hants, SO30 2SJ, UK. 02380 970979

Product Strategies

Get your products in front of customers who want them

Have you ever felt lost among the tons of advertising options out there? Perhaps you have even tried a few and while you did make some sales, they weren’t quite enough to justify your ad spend. At Egnut, we use product strategies for pay per click in tailored campaigns in order to ensure your products get the attention they deserve.

Why your business will benefit from our product strategies

If you sell products on your website, one of your major goals, if not your sole goal, is to make as many sales as possible. To do this, you would have to find an effective means to put these products right in front of those who are most likely to buy. It does not matter whether yours is an exclusively commerce site or whether you are a non-commerce site that sells a couple of products. With our product strategies, you’ll be able to sell more products whether you sell products that can be marketed on their own or high value products.

Wherever you are in South East England, our product strategies are perfectly suited for helping you sell higher value products such as jewellery, holidays, cars, and so on. At Egnut, our expert team will work with you every step of the way to come up with data driven, intelligence led strategies to help you drive your sales through the roof.

What do we mean by product strategies?

Our product strategies involve pay per click campaigns fully adapted to help you sell more by putting your products in front of customers more likely to buy them. Product strategies involve using shopping ads to promote your products through search engine ad programs such as Bing and the more popular Google. These shopping ads, product listing ads, or PLAs provide users with a picture of the items you are selling along with detailed descriptions for each product, displaying a quick overview of your product before users click on it. Other channels where your shopping ads can appear include Facebook Ads and Amazon Ads if you are a seller on the platform.

Using smart strategies, our talented team of experts will help you raise your revenues from selling your products to your buyers wherever they are in Southampton and beyond, including Bevois Valley and Lordshill, Totton and Romsey.

How do our product strategies work?

Having worked with hundreds of clients and with our experience spanning 6 years, we have come up with a broad range of product strategies designed to help our clients generate sales, interest in their products, and enquiries. We may run shopping ads to promote the sale of a specific product or for a set of products. Where needed, we apply our far-reaching product strategies to product groups or categories as well. This way, our clients are able to sell tons of units of the same product under a product group.

To ensure you get the best possible results, we start by getting rid of irrelevant search terms and buying terms, leaving only specific ones in order to help free up your budget for keywords that result in higher conversions. We optimise your campaign around the data generated in analytics, including information like geographic areas and time of day in order to help you save more and maximise your ad spend. We work hard to make sure your products show up for the right search terms and are particular about you getting a greater share of the highest converting traffic. We want to help you gain a competitive advantage over others in your niche.

What is the difference between shopping ads and regular search ads?

Both regular search ads and PPC shopping ads are similar in that they both show up in search results based on keywords. The difference between them is a regular search ad contains no image and is solely composed of text while a product listing ad includes an image, as well as text and the product’s price. Another difference is in how both are placed on search engine results pages; shopping ads have their own separate box to help distinguish them from text ads.

Who needs PPC product strategies?

Our pay per click product strategies are well suited for both ecommerce websites and websites that sell products. Ecommerce sites are particularly in a good position to see higher click through rates and higher conversion rates, especially those who have up to or more than 500 products to sell.

Are shopping ads good for high value items alone?

Shopping ads are not necessarily for high value items alone. We can employ PPC product strategies for lower value products or items but we would typically recommend PPC product strategies for higher value products or services.

Are your product strategies for search engines alone?

No. While Google Product Ads are the highest in demand, we have product strategies that include Amazon Product Ads, PriceGrabber, Shopping.com, and more. During our time in the industry, we have worked with Southampton businesses who needed their products shown across some of those platforms and each time we have delivered satisfactory results.

How easy is it to rank for competitive product categories?

Just like regular search ads, shopping ads that feature products which are considered to be in a competitive category will have a harder time getting some visibility. For instance, if you sell t-shirts, which happen to be a highly competitive item, it won’t be as easy to get your Product Listing Ads campaign to produce the kind of results you want to see. On the other hand, if you sell less competitive products such as luxury cars, furniture, or specialised tools, PPC product strategies will likely help drive up your revenues nicely.

How much will you need to sell in order to make profits on Google Shopping?

This depends largely on your margins, competition, and of course products. Google Shopping may not be the easiest option for you if you have strict margins.