Search engine optimization is key for any business looking to stand out in our currently inundated online space. In fact, the topic is not so much of a debate anymore. However, what counts is the ability to evaluate the success of your active SEO efforts.
Many organisations promise the ability to deliver excellent SEO services, but do they have an effective measurement strategy? How can you attribute that extra 5% organic web traffic to your updated web content? Do those newly acquired keywords make any impact at all? How about your blogging activities, is consumer perception of your business authority any better? These are important questions that demand answers when considering a new SEO service experience.