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What is SEO

What is On-Page SEO?

On-page SEO refers to optimisations done on individual web pages in a bid to ensure higher rankings in the search engine result pages. Both the HTML code of the page and the content of the page, have to be optimised.  On-page SEO is dynamic, with numerous changes noted over the last few years. This is why businesses in the Southampton area rely on Egnut to make sense of it all and ensure optimal adherence to best on-page SEO practices.

Over the last 6 years, Egnut has delivered  on-page SEO services for hundreds of individuals and brands in the following areas: Hampshire, South East England, Eastleigh, Portswood, Winchester and other areas around the Southampton area. We have worked with big brands and establishments such as BBC South and the University of Southampton.

Do  you want  to kick-start your  on-page SEO process today? Get in touch with us today for free consultations.

Why Do On-Page SEO?

Here at Egnut, we help our customers to understand the importance of on-page SEO. The focal point of digital marketing is ensuring discoverability in the search engines and on-page SEO is one of the first steps to meeting this goal. When you allow a professional on-page SEO agency in Southampton like Egnut to do an audit of your on-page SEO and steer you in the right direction, you stand to gain the following benefits:

  • Inexpensive but highly effective marketing
  • Long-term results
  • Improvements in CTR and conversions
  • Increase in sources of organic traffic
  • Improvements in website speed and responsiveness
  • And more...

Get in touch with us today to kick start your on-page SEO campaign.

What are the ranking factors for On-Page SEO?

As one of the leading on-page SEO companies in the Southampton area, we are fully aware of what needs to be done to improve on-page SEO results. Below are the main elements of on-page SEO and what you need to know about them.

Meta Tags, Title Tags and Heading Tags

Meta tags are used to communicate your site focus to the search engines. Custom meta tags will not only tell the search engines what your site is about, users will also quickly see a summary of your site in the search engine results pages, hence increasing CTR (Click Through Rates). Google uses title tags to understand the structure of a page. Heading tags (H1-H6) also communicate page structure to both search engines and your target audience. Here at Egnut, we advise our clients against the use of multiple H1 tags on a page as it disrupts the representation of the page in the search engines.

Meta Descriptions

Meta descriptions communicate what a specific page is about at a glance. The search engines and of course, your audience will use meta descriptions to know if a page holds value or not.

Relevance

The search engines work out relevancy of a page by comparing content under each heading. This lays further credence to the need for heading tags. However, you also need to ensure that each heading tag best describes the content underneath.

Usability

On all your web pages, you need to bear in mind the fact that your users will almost never read all the content on the page. The average web user will scan the content on the page, looking for the section that best answers any questions they have. This is why you need to use headings and subheadings to split up the page and make the presentation as clutter free as possible.

URL Structure

The best URL structure is one that is short, concise and easily readable.

High Quality Content

The entire process of search engine crawling is matching the intent of the user. Your content should clearly explain your products and services. If it is a blog page, it should have have quality content that fully matches the exact topic of your blog. Content is the bedrock of all facets of SEO including on-page SEO. If you are failing on the content front, you are most likely never going to see any positive results with your SEO campaigns. Each content should be crafted around carefully selected keywords.

Internal Links

Internal links enhances the user experience while adding some powerful juice to your SEO. One of the main benefits of Internal Links in on-page SEO is the fact that is increases site dwell time by providing more value for your audience. When the engagement rate continues to rise as a result of your internal linking approach, Google will begin to take notice.

Image Optimisation

Optimising your images involves using target keywords as the alt text while using a title that is relevant to what the page is about.

Mobile compatibility

We have entered the mobile first era. This means that only pages that are designed with mobile friendliness in mind will be deemed relevant by the search engines. A responsive design is the best way to achieve this.

How to do On-page SEO

The first step to doing on-page SEO is to do an audit. What areas are you lacking? When you have pinpointed the important areas, you can then make concerted efforts towards implementing the necessary changes.

Don’t have the technical know-how to achieve this? Let us help you!

Egnut is one of the leading names you can count on in the South East England area to deliver a holistic on-page SEO experience for you. We do a full audit and then deliver bespoke solutions that will drive you closer to hitting your Search Engine Optimisation goals. Get in touch with us today to get started.

Statistics that Support On-page SEO

1.93% of all experiences online begin with a search (highlighting why you should take necessary steps to ensure adequate representation in the search engines).

2.Google controls 70% of the search engine market (highlighting why you must adhere to their rules and best practices).

3.Search beats social media by more than 300% when it comes to driving traffic to content on web pages.

4.Leads generated through SEO have a 14.6% close rate in comparison to the 1.7% close rate noted for leads generated via direct mail or print.

Frequently Asked Questions About On-Page SEO

Discuss your on-page SEO campaign needs with an experienced company like us and we will design a unique strategy for you, following an audit. Our team has over a century’s worth of combined experience. We always deliver.

If you have a proper understanding of SEO best practices, you can fine tune your SEO campaign on your own or start from scratch. However, the cost of getting it all wrong can be more than the cost of getting it right from the onset. Talk to a top-rated expert today.

As we have described on this page, there are various facets to on-page SEO. The total cost will depend on the depth and scope of work required to get your page to optimum levels. However, we have made a name in the Southampton area as an SEO company that charges the most competitive prices.

There is no fixed timeline on for results in SEO. However, as one of the leading SEO companies in the Southampton area, we have the tools and technique to deliver month on month changes to all our clients. You will see how your SEO campaign has improved with each passing month, in comparison to the previous month.

Your page ranking will continue to fluctuate over the life of your website. However, the key is to have multiple pages ranking for various keywords, in different pages of the search engine. This is one way to maintain a constant stream of organic traffic.

There are many SEO plugins that make it easy to get started on SEO in WordPress. However, the importance of data driven and intelligence led strategies cannot be overemphasised. Talk to us today to get started!