Have you ever run a marketing campaign that seemed to have no direction or appropriate method of accountability? Chances are that you ended up spending more without achieving the purpose of that campaign. Two things are responsible; either you had an incapable campaign manager or none at all.
Whenever you plan a campaign, whether it is digital, TV and broadcast, print or direct mail, you need a campaign manager you can trust. An effective campaign manager will not only save you precious ad spend, but will also ensure your campaign generates the right returns by accomplishing your original marketing goals. If you don’t have a business campaign manager, this article explains why you should.