What are the benefits of display advertising?
Display advertising is effective because they can be placed on websites that already enjoy a wide patronage by your target market. The ads can also be personalized to suit the target audience. Display advertising can be used to augment your marketing campaign by increasing visibility online.
Other benefits of display advertising include:
- Can be targeted directly at the customer
Remember the scenario in the first paragraph of this post? Car sellers/dealers can deliberately target their display ads to appear in selected online auto magazines. These websites serve the relevant ads to readers who are interested in cars or other associated products. Sales can be generated immediately from such displays.
- Display ads can be made interactive
Another advantage of display ads is the ability to lure in its audiences. The use of GIFs, rich media and other display formats engage customers with their active platforms. Studies have shown that interactive ads increase chances of customer engagement and conversion.
- Capture the market via remarketing or retargeting
Sometimes, customers require a second (or third) reminder to complete a purchase. You can use remarketing to display your ads to customers even after they have left your site. This means if a potential customer visits your shoe website and leaves without buying anything, you can continue serving them shoe ads from your site even when they are on other sites. It increases their likelihood to return.
- The ability to geo-target your audiences
Display ads give you control to creatively personalise your online ads. You can effectively target your customers down to their geographic location. Do you run a Pizza delivery store in Southampton? You can push a display ad with your number and address to customers across South East England, from Hampshire to River Test, near Portsmouth, and Southampton water.