When it comes to Pay-per-click marketing, one of the most common forms is Google AdWords. Many businesses are yet to take advantage of its benefits, probably because of the misconception about heavy ad-spend. The truth is, AdWords gives you more control over your marketing budget than traditional forms of advertising.
Invest in Google AdWords training for your staff and watch your web traffic increase significantly. Whether you want to focus on clicks, impressions or conversions, Google AdWords has various bidding strategies to maximise your online advertising goals. The following questions are often asked by prospective Google AdWords users.