How do I use Google APIs to boost my marketing campaigns?
Online entrepreneurs can use Google’s 3rd party APIs to capture customer’s data for leads generation and nurturing. The sign-in platform on other sites is a good way to build your customer database. Another way to enhance your campaigns is to embed social media platforms such as Twitter and Facebook onto your site. They allow customers read posts and type comments on your web feeds without having to exit the site itself.
How much does it cost to use Google API services?
It is absolutely free. Google has made its API services open for developers to encourage them work on its platforms. Whether your business runs an app service or an interactive platform, you can enhance its efficacy by incorporating a Google API with its functions.
For example, if you own a fast food restaurant in Southampton, you can embed a Google Map API to show your location to potential customers in South East England, from Hampshire to River Test, near Portsmouth, and Southampton water. Another API you can embed for free is the Custom Search. With it, site users can perform new search services without leaving your website.
Search functions on your website is a big advantage because you can identify the keywords your potential customers are using to conduct searches. If you run a PPC marketing campaign this will come in handy when creating your AdWords campaign.
Egnut, your trusted marketing communications agency
Egnut is a Southampton based marketing communications agency. Our principles are developed from data-driven, intelligence-led strategies guaranteed to help clients achieve their business goals.
Whether you own a small business or a large company, our marketing services can help you leverage growth opportunities on your website using Google’s API services. We can embed social media accounts on your website so you can blast and monitor campaigns right from your web page. Or set up location and call extensions customers to contact you via Google AdWords.
At Egnut, our clients include Carnival UK, University of Southampton, Ordnance Survey, ABP, BBC South Southampton Solent University, Southampton Airport, and the NHS.
We also have customers across Southampton, including Eastleigh, Totton, Romsey, and Winchester.