Keyword Research


Keyword Research is the key to Search Engine Ranking


Keyword research is essential to search engine ranking because it is how trending and the most sought after keywords are found. Without keyword research, it will be difficult to determine what keywords online users are specifically looking for. And not knowing what keywords are currently being sought means a website cannot be tailored to target a specific audience.

Keyword research is useful to ecommerce sites, blogs, as well as improving local SEO, and preparing an AdWords campaign. Regardless what your website needs are concerning finding the right keywords for your online content, Egnut can help.

Over the years, we have accumulated a long list of satisfied clients from South East England, Hampshire, near Portsmouth, and other areas of Southampton. You can join that list and become one of the institutions in Southampton greatly benefiting from the world-class SEO services offered by our firm.

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]WHAT ARE THE BENEFITS OF KEYWORD RESEARCH FROM EGNUT?

Your Southampton business stands to gain the following benefits from patronising our keyword research services.

  • Increasing audience engagement

A site visitor is more interested in the content of a webpage if it contains relevant information the visitor is actually interested in. By doing a keyword research, said information concerning what a target audience is interested in is made available. Thus, this makes it possible to edit and improve, or create new online content that a majority of visitors will find appealing.

  • Increased conversion

By increasing audience engagement, a website’s conversion rate is also indirectly improved. The bounce rate of a website tends to be high when users land on a site and don’t find anything of interest to them and this negatively affects SEO ranking. But by researching keywords people are interested in and developing content around that keyword, conversion rate will improve and bounce is avoided.

  • Up to date knowledge of marketing trends

At Egnut, we use keyword research to also gain marketing trend insights. Keyword research lets us know what customers are looking for and thus enables us to inform our clients on what necessary changes need to be made to their websites to attract a fresh customer base or recapture an old one.

  • Prioritize time properly

By knowing what keywords to prioritise through keyword research, resources and time can be better focused on what’s important while less sought after content can be saved for later. This way, priority is given to content that will fetch more immediate results.

To enjoy these benefits, contact us now on 02380 970979. Our services are available to clients in and around South East England or anywhere else in the Southampton Area. Those in proximity to Eastleigh, Totton, Portswood, Winchester, Romsey, or Hedge End can also contact us for our services.

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=”Is keyword research relevant to content marketing?” font_container=”tag:h4|font_size:22|text_align:left|color:%2325bce9″ google_fonts=”font_family:Alegreya%20Sans%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C800%2C800italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal” css_animation=”fadeIn”][vc_tta_accordion style=”flat” color=”sky” active_section=”1″ css=”.vc_custom_1498908207375{background-color: #88d482 !important;}”][vc_tta_section title=”IS KEYWORD RESEARCH RELEVANT TO CONTENT MARKETING?” tab_id=”1498908137819-d886ea89-c51d”][vc_column_text]

Keyword research is very relevant to content marketing because it is through the data provided by the research that content visitors actually care for can be created. Content marketing has to be relevant to what online visitors want, and keyword research provides the insight necessary to create such content.

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Generic keywords are the most commonly used form of keywords and just as the name implies, they are quite non-specific (generic). They operate in a general sense and specify more of the overlaying topic rather than a specified term. But this is good because it operates more like a fishing net rather than a fishing rod and is more all-encompassing.

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Broad match keywords are more specific than Generic keywords. A specified keyword attracts a more specific target audience and thus reduces the chances of uninterested visitors bouncing out of a website. Broad match keywords are also not as overused as generic ones which means there’s less competition when using them.

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Unlike Generic and Broad Match keywords that are single words or compound words, Long Tail Keywords can be very specific sentences. A long tail keyword might not draw a lot of traffic because of how specific it is. But the traffic it draws usually consists of visitors looking for precisely what the site has to offer.

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Better results can actually be got if a combination of broad match keywords, long-tail keywords, and generic keywords are used on a site. But take note that keyword stuffing (using more keywords than necessary on a page) can lead to a website being penalised by search engines. Thus, keywords should only be used as necessary.

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Keyword research is important because it helps identify the terms that a lot of internet users are searching for. With the right keyword, the right audience can be drawn to a site. By attracting the right audience, a site’s conversion rate is increased and its bounce rate reduces. Increased conversion rate and traffic equals high SEO performance.

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There’s a lot of software available that can be used for keyword research. But for the correct and most pertinent data which can be used to your website’s advantage, contact us at Egnut for your keyword research. We use the latest software and updated techniques to scour the internet for relevant keywords.

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After six years of experience serving Southampton, we have developed specialised skills, techniques, and tools to make us SEO leaders in the area. Our abilities have been tested and have come to be trusted by the likes of the University of Southampton, Southampton Solent University, Southampton Airport, Ordnance Survey, BBC South, the NHS, ABP and Carnival UK.Delivering data driven, intelligence led SEO strategies is what we excel at and we guarantee that our services are bound to impress as well as satisfy your requirements.