Take your campaign beyond Google AdWords and start doing more with Microsoft AdCenter
While Google is the most widely used search engine, there is equally a sizeable chunk of users who use other search engines such as Microsoft’s Bing. By combining both Google AdSense and Microsoft AdCenter, you could increase your chances of selling more products to a wider audience.
Can’t quite afford Google AdSense? You can focus entirely on Microsoft AdCenter to reap the benefits of pay per click advertising even on a tight budget.
Why Microsoft AdCenter could be right for your business
Many other businesses like yours are equally investing in pay per click advertising and while Egnut is able to deliver optimal results using Google AdSense alone, we like to combine both Google AdSense and Microsoft AdCenter for the best possible results. While Google has the larger user base, you could be losing out on a valuable opportunity by not looking at Bing for advertising your products.
Bing presents its own unique set of users who could very well be worth a couple of extra pounds. If you can afford it, there is no reason why you should not include Bing in your PPC strategy. Having worked with hundreds of businesses scattered all over South East England, we can confidently say you will be better positioned to see returns on investment (ROI) faster than you would if you were using Google AdSense alone.
When you would still like to reap the benefits of pay per click advertising but don’t have the revenue required to push a successful PPC campaign on Google AdSense, Microsoft AdCenter is a worthy alternative, meaning you wouldn’t have to break the bank to send traffic to your site and drive conversion rates up.
What is Microsoft AdCenter?
Like Google AdSense, Microsoft AdCenter is a tool that lets users manage search ads on the Yahoo! Bing Network. Microsoft Advertising AdCenter officially became Bing Ads in 2012. Ads managed using Microsoft AdCenter/Bing Ads may appear on the search results pages on websites owned and operated by Yahoo, AOL and Bing search results pages. On average, Yahoo and Bing combined account for over 1.4 million searches per day while Google undoubtedly sees higher numbers which could go as high as over 4.4 million in a day.
While Google has a larger share of the market, Bing and Yahoo clearly cannot be ignored as they have a sizeable chunk of the market as well. With Bing Ads, you will be able to effectively reach new customers who you may find are more ready to spend than Google users. Leave your Bing Ads campaign to Egnut to manage and we will help you optimise your ads campaign and give you the required support without you ever having to overreach your budget.
How we use Microsoft AdCenter to give you the best possible value
Generally, we would recommend larger businesses who can afford it to combine both Google AdWords and Microsoft AdCenter in order to maximise their budgets and get higher returns on investment. For small businesses, we advise a focus on Bing Ads as Bing and Yahoo have a less competitive ad space and normally have a lower CPC (cost per click). This makes it perfect for businesses with smaller budgets but who operate in highly competitive niches.
Like we do with Google AdWords, we begin with research and analysis where we thoroughly research keywords and ad groups, as well as your competition. Once we have established a solid foundation this way, we are able to help you achieve the desired results after we have created your campaign and sent out your ads.
Since Google and Microsoft are different, we may need to apply slightly different data driven, intelligence led strategies for either platform. In our six years of operating in Southampton, we have helped businesses in and around the city to achieve satisfactory results, from Avenue Garden and Holyrood estate to Portswood and Winchester.
How do I know if Microsoft AdCenter is right for me?
If you would like to expand your reach and get your brand exposed to a wider audience, you might want to run ads on Microsoft AdCenter as well as on AdWords. If you have budget that’s too small to generate significant results on AdWords, AdCenter may be right for you.
How effective is it to run a separate AdCenter campaign instead of AdWords?
The search engines and sites owned and operated by Microsoft, including Yahoo and Bing have their own unique set of users and account for a significant amount of users even if they are not as many as Google’s market share. Those who use AdCenter often get to achieve sales they otherwise may not have if they had focused on AdWords alone.
How is your AdCenter service different from your AdWords PPC service?
The Egnut AdCenter pay per click service works about the same as our AdWords PPC service but the charges for each will differ based on the complexity of the campaign and the required market reach. The Microsoft AdCenter/Bing Ads medium is a vast one and presents us with various smart and continually evolving ways to place your ads where target audience will see you.
Wouldn’t it make more sense to focus all resources on Google AdWords?
Not necessarily. Due to Google having the largest market share of all search engines and AdWords being the strongest contender as far as PPC advertising networks go, it has become the default choice for many advertisers. However, AdWords has certain limitations as regards spend/campaign performance. AdCenter is cheaper and dedicating a part of the budget to it makes for more campaign performance measurement and better campaign diversity.
How much will I need to run an AdCenter campaign alongside AdWords?
If you would like to run AdWords and AdCenter campaigns simultaneously, you would need an average budget of £100 per day.
How do I get started?
Simply call us on 02380 970979 and we will get talking on what you need.