SEO Services

Search engine optimization is key for any business looking to stand out in our currently inundated online space. In fact, the topic is not so much of a debate anymore. However, what counts is the ability to evaluate the success of your active SEO efforts.

Many organisations promise the ability to deliver excellent SEO services, but do they have an effective measurement strategy? How can you attribute that extra 5% organic web traffic to your updated web content? Do those newly acquired keywords make any impact at all? How about your blogging activities, is consumer perception of your business authority any better? These are important questions that demand answers when considering a new SEO service experience.

To understand it better, think of the internet as a big high school and the goal is popularity. Yes, for your business to excel in the online space, it must be popular. Search Engine Optimisation or SEO is the act of manipulating your web presence to enhance its visibility on search engines.

If you run an auto garage, you would want somebody searching for “car maintenance services” online to see your website above other competitors in the same area. This requires a series of content marketing activities which include regularly updating your website, writing keyword-rich articles, posting valuable blog content and more.

If your business could gain leverage over other online competitors in a cost-effective manner, wouldn’t you want to take the chance? Imagine you just launched your auto services website in Southampton, and there are other auto businesses in the same area with an online presence. You would need to make your website not only visible online, but rank favourably ahead of your competitors to get web visitors that could become customers.

Research has shown that not doing anything at all could throw you into internet obscurity. Eventually, your business will probably rely only on walk-ins which isn’t smart for an internet age company.

An SEO service provider uses a combination of search optimisation procedures to increase the number of visitors to your website by gaining top-ranking placements in search engine result pages such as Google. Some of these procedures may include:

• Keyword or keyphrase research and planning
• Technical website SEO audits
• Regularly writing fresh content (blogging)
• Link building
• Specific page optimisation

There are other services depending on what a client’s needs may entail.

Keyword research and link-building are two common SEO practices which are essential for gaining the upper hand in search engine ranking.
Every internet user seeking answers on a search engine uses a search word or phrase. For example, someone looking to customise the rims on their new Ford Escape would probably key in “cheap alloy rims in Southampton”. An auto company that has tagged this ‘keyword’ into their site content will likely turn up in the search results. Keyword research is therefore the practice of identifying and storing relevant search terms a potential customer might use in relation to your service.

Link building is a totally different technique. Google places high authority on web pages that have several other pages linking to them. The premise for this is that the more valuable a page is, the more links it will receive from various sites. This SEO technique involves applying legitimate ways to build relevant links on a site’s pages in order to boost the importance, and hence search engine ranking of that site.

A well-crafted SEO strategy can greatly enhance your search ranking, perceived web authority and ultimately, the number of visitors to your webpage. But it is good to be able to attribute your results to specific activities so you can either enhance them or stop them as the case may be.

Working with an experienced digital marketing agency can help you evaluate your SEO activities. Egnut is a company with professional SEO analysts that have various measurement techniques and tools that will break down the performance of your SEO services. This is important for forecasting and future implementation.

Pay-per-click marketing is one effective way to draw traffic to your website, but it does not guarantee a relationship afterwards. An SEO campaign carried out with carefully crafted content can help you nurture leads who could become loyal customers. Furthermore, research has proven that a combination of SEO services and PPC marketing is a proven recipe for search marketing success.

As long as you have an internet presence, whether you are an e-commerce company or a simple food blogger, your website can benefit from SEO services. With the number of businesses out there, the internet can seem like a popularity contest, and SEO is one way to make your voice heard.

If you are brick-and-mortar company based in South East England, say Hampshire, near Portsmouth, Southampton water or River test, a good SEO strategy will not only attract web traffic, but can increase footfalls at your actual store.

With the right SEO service provider, your business can achieve its marketing goals.

Egnut is a Southampton based marketing communications company. Our principles stem from data-driven, intelligence-led strategies that provide proven solutions for our clients.

It doesn’t matter if you run a small business or a large corporate, our SEO professionals are experienced in marketing solutions that will skyrocket your website to the top of search rankings. What’s more, we have the right measurement tools for success monitoring.

Our list of clients includes Carnival UK, University of Southampton, Ordnance Survey, ABP, BBC South Southampton Solent University, Southampton Airport, and the NHS.

We have worked with businesses across Southampton. Many of them operating in Eastleigh, Totton, Romsey, and Winchester have benefited greatly from our services.