Why ignoring Social Media Marketing might be a mistake
With over 1billion users on Facebook, 700 million on Instagram, and over 300million active monthly users on Twitter, it is clear what an apparent goldmine social media is for marketing. In 2014, 92% of marketers stated that social media marketing was beneficial to their business, and 80% of them claimed social media marketing actually drove more traffic to their website. That was in 2014 when social media users weren’t as many as they are now.
With this data, it is clear that social media is a fertile ground where business and non-business organisations can access a wider audience on a global scale. With social media marketing, a brand can be marketed to anyone, anywhere in the world, at any time. Best part is, the feedback from an ongoing social media marketing campaign is almost immediate as you can monitor how social media users are responding to the campaign.