The Relevance of TV Advertising for Your Business
In spite of what many digital evangelists say about TV advertising, it remains a very significant medium for promoting ad messages. Although a large number of millennials consume video content via their smartphones, they also find time to watch their favourite shows and reality programs live on TV. However, that is not to say TV is perfect.
If you are like most small business owners, you are probably curious but tentative about advertising your products or services on TV. Although, it is expensive, TV advertising has arguably the highest return on advertising spend, so it is definitely an appealing medium for small business owners.
Why is TV Advertising still relevant today?
On average, the entire population spends about four and half hours each day watching television. As a lean back medium, TV is one of the most popular contemporary relaxation activities. If you run a business, advertising on television allows you showcase your offerings to a wide audience.
In recent times, video has proven itself one of the most engaging methods of communication. Advertisers can take ownership and demonstrate the benefits of their products- the packaging, use situations and call to action. In advertising, it usually takes multiple touch points to influence consumers’ purchase behaviour effectively. TV advertising makes this a lot easier.
What does it take to run an effective TV advertising campaign?
Creating an effective TV ad first requires a good script that highlights a convincing offer. Ads must also be well produced, and for this reason it is advisable to work with a full-service marketing communications agency. The agency will organise your campaign and provide a creative direction for its execution. It will also ensure the message appeals to our target audience in a way that inspires them to act.