As one of the leading on-page SEO companies in the Southampton area, we are fully aware of what needs to be done to improve on-page SEO results. Below are the main elements of on-page SEO and what you need to know about them.
Meta Tags, Title Tags and Heading Tags
Meta tags are used to communicate your site focus to the search engines. Custom meta tags will not only tell the search engines what your site is about, users will also quickly see a summary of your site in the search engine results pages, hence increasing CTR (Click Through Rates). Google uses title tags to understand the structure of a page. Heading tags (H1-H6) also communicate page structure to both search engines and your target audience. Here at Egnut, we advise our clients against the use of multiple H1 tags on a page as it disrupts the representation of the page in the search engines.
Meta descriptions communicate what a specific page is about at a glance. The search engines and of course, your audience will use meta descriptions to know if a page holds value or not.
The search engines work out relevancy of a page by comparing content under each heading. This lays further credence to the need for heading tags. However, you also need to ensure that each heading tag best describes the content underneath.
On all your web pages, you need to bear in mind the fact that your users will almost never read all the content on the page. The average web user will scan the content on the page, looking for the section that best answers any questions they have. This is why you need to use headings and subheadings to split up the page and make the presentation as clutter free as possible.
The best URL structure is one that is short, concise and easily readable.
High Quality Content
The entire process of search engine crawling is matching the intent of the user. Your content should clearly explain your products and services. If it is a blog page, it should have have quality content that fully matches the exact topic of your blog. Content is the bedrock of all facets of SEO including on-page SEO. If you are failing on the content front, you are most likely never going to see any positive results with your SEO campaigns. Each content should be crafted around carefully selected keywords.
Internal links enhance the user experience while adding some powerful juice to your SEO. One of the main benefits of Internal Links in on-page SEO is the fact that is increases site dwell time by providing more value for your audience. When the engagement rate continues to rise as a result of your internal linking approach, Google will begin to take notice.
Optimising your images involves using target keywords as the alt text while using a title that is relevant to what the page is about.
We have entered the mobile first era. This means that only pages that are designed with mobile friendliness in mind will be deemed relevant by the search engines. A responsive design is the best way to achieve this.
How to do On-page SEO
The first step to doing on-page SEO is to do an audit. What areas are you lacking? When you have pinpointed the important areas, you can then make concerted efforts towards implementing the necessary changes.
Don’t have the technical know-how to achieve this? Let us help you!
Egnut is one of the leading names you can count on in the South East England area to deliver a holistic on-page SEO experience for you. We do a full audit and then deliver bespoke solutions that will drive you closer to hitting your Search Engine Optimisation goals. Get in touch with us today to get started.
Statistics that Support On-page SEO
1.93% of all experiences online begin with a search (highlighting why you should take necessary steps to ensure adequate representation in the search engines).
2.Google controls 70% of the search engine market (highlighting why you must adhere to their rules and best practices).
3.Search beats social media by more than 300% when it comes to driving traffic to content on web pages.
4.Leads generated through SEO have a 14.6% close rate in comparison to the 1.7% close rate noted for leads generated via direct mail or print.