Pay Per Click (PPC) involves paying a platform to push a website to the forefront of search results and thus grant it more visibility. When PPC is paid for with a search engine such as Google, what happens is the paying website is placed at the top of search results that contain keywords specified in the PPC arrangement.
PPC is a great choice because what might take days to accomplish via organic SEO can be accomplished in less than a day with PPC. Once a PPC campaign is launched, a website can receive almost immediate results as it is placed at the very top of search engine results - Even above websites with the height of optimised SEO. The end result of this will be more traffic than the paying website is normally accustomed to.
Another great advantage of PPC is it can be used to target a wide range of audiences. That is, a PPC campaign can be designed to target only specific searchers within a specific location. It can also be used to target a more global audience across various demographics.
If you are in South East England and you are looking to increase your website’s visibility to people in the Southampton area or perhaps those in Totton, Portswood or further away, call us now on 02380 970979. Egnut can help you create and launch a PPC campaign that will place your website far ahead of its competitors and draw in the sort and quantity of visitors your website needs.